Presenting your products online can be a task fraught with difficulty. Ranging from the creation of your brand style to the actual production and associated costs, it’s important to be armed with all the right information to help you make the decision in how you style and photograph your products.

What the shop window is to a physical store, product photography is to online stores. Walk into any clothing store and you can see products from different angles, touch them and try them on. It’s a very tactile experience.

However, when it comes to an online store, your visual merchandising is restricted to what can be conveyed through the computer screen. You need to catch customer attention and convert it into sales. This requires high quality, consistent, and appealing pictures of your products.

However, these images need to be simple and realistic in order to help customers compare and visualise the clothes on themselves during the purchase cycle. This represents a big difference between editorial fashion photography – the aspirational kinds you see in magazines and advertising campaigns – and the simple products shots on white backgrounds seen on most websites.

While the difficulties in merchandising an online store are ever-present, the logic is simple: just like a bad store layout leads to worse sales, bad pictures mean low conversion and loss of profit.

Flat Lay

A flat lay - or hanging - photography is a common choice for many brands and retailers due to its versatility in styling.

Table Top

Table top photography can be used for creative ways to present your products in unique combinations on different backgrounds.


Used to represent the product as if a 'man/woman' wearing the clothes. Mannequin product photography heightens the visual effect of the clothing by looking as if worn.

Live Model

Live models are as close to the high quality magazine feel as you can get. A live model not only shows how articles drape over the human body, but also supports your brand mood and gives a distinct look.