What the shop window is to a physical store, product photography is to online stores. Walk into any clothing store and you can see products from different angles, touch them and try them on. It’s a very tactile experience.
However, when it comes to an online store, your visual merchandising is restricted to what can be conveyed through the computer screen. You need to catch customer attention and convert it into sales. This requires high quality, consistent, and appealing pictures of your products.